Monday, July 29, 2024
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Marking its first venture into Kyoto, Pan Pacific Hotels Group has established a strategic partnership with Tokyu Hotels. This exciting development comes after the successful launch last year of BELLUSTAR TOKYO, A Pan Pacific Hotel, and HOTEL GROOVE SHINJUKU, A PARKROYAL Hotel, both located in the bustling Shinjuku district of Tokyo.
This distinctive partnership aims to harness the powerful global brands of Pan Pacific Hotels Group, leveraging its extensive sales and marketing network across Asia Pacific, Europe, and North America. By utilizing its advanced distribution platforms and solid technological infrastructure, the collaboration will enhance business performance in critical source markets globally. Additionally, THE HOTEL HIGASHIYAMA KYOTO TOKYU, A Pan Pacific Hotel, will join the Pan Pacific DISCOVERY loyalty program, offering access to a potential 27 million members worldwide.
Said Mr Choe Peng Sum, Chief Executive Officer of Pan Pacific Hotels Group, “The successful openings of BELLUSTAR TOKYO, A Pan Pacific Hotel and HOTEL GROOVE SHINJUKU, A PARKROYAL Hotel resulted in a substantial increase in international travellers into both hotels with approximately 60% of total guests originating from our loyalty programme. JNTO recently announced that visitor arrivals into Japan from Jan to Jun 2024 increased by 65.9% to 17.8 million over the same period last year with the monthly figure for June 2024 hitting an all-time high of 3.14 million. Consistently ranked within the top 5 most visited cities in Japan, Kyoto prefecture which has a population of 2.5 million, drew 32 million international and domestic overnight guests in 2023“.
Mr Jun Murai, Representative Director and President, TOKYU HOTELS & RESORTS CO., LTD., said,” We are very pleased to be partnering with Pan Pacific Hotels Group for the third property, following the two hotels that opened in TOKYU KABUKICHO TOWER last year. We feel that the core values and vision of Pan Pacific Hotels Group align closely with our company’s purpose and philosophy, and by combining the strengths of both companies, we will be able to develop an even better brand for our guests and the local community. The hotel will open its doors to the world more widely as a place that provide their guests what weaves together the unique local experience, traditional beauty, and culture that the hotel has cherished since its opening. Through this partnership, we hope to bring the deep charms of this elegant city to tourists from all over the world and provide them with a time of contentment and satisfaction.”
Blending Eastern and Western influences, the design of THE HOTEL HIGASHIYAMA KYOTO TOKYU, A Pan Pacific Hotel, is inspired by the serene flow of the adjacent Shirakawa River, offering a tranquil escape in one of Japan’s most vibrant cities.
Celebrating its second anniversary, this 143-room hotel provides easy access to numerous attractions and features “Kyoto Iroha,” a cultural experience program that enhances guests’ appreciation of Kyoto’s unique aesthetics.
Reflecting Pan Pacific’s principles of Graceful Luxury and heartfelt hospitality, the hotel boasts an elegant tea bar for Japanese tea ceremonies, a 78-seater restaurant and bar, and an onsen-style experience with three private baths.
Situated just four minutes from Higashiyama station on the Kyoto City Subway Tozai Line and a 20-minute taxi ride from JR Kyoto station, THE HOTEL HIGASHIYAMA KYOTO TOKYU, A Pan Pacific Hotel, is near the renowned Gion district and within walking distance of Heian Shrine and the National Museum of Modern Art, Kyoto.
About Pan Pacific Hotels Group Limited
Pan Pacific Hotels Group is a global hospitality leader, operating and managing over 50 hotels, resorts, and serviced suites under three distinct brands: “Pan Pacific,” PARKROYAL COLLECTION, and PARKROYAL. Spanning more than 30 cities across Asia Pacific, North America, and Europe, the group is headquartered in Singapore and is a subsidiary of the Singapore-listed UOL Group Limited.
Pan Pacific Hotels and Resorts is renowned for delivering sincere, graceful service with an unwavering commitment to excellence.
PARKROYAL COLLECTION Hotels & Resorts embodies a passion for life and sustainability, driving its unique approach to hospitality.
PARKROYAL Hotels & Resorts stands out for its dedication to people and places, offering guests an immersive experience in local and authentic cultures.
Pan Pacific DISCOVERY
Pan Pacific DISCOVERY is an exclusive loyalty program tailored to enhance each guest’s journey. Members benefit from DISCOVERY Dollars (D$), a versatile digital currency that provides special discounts on accommodations, dining, and a variety of services. As members progress through the program’s tiers, they gain access to superior privileges and the ability to earn and redeem D$ for top-tier hotel amenities and unique experiences, including those at Pan Pacific Hotels Group’s renowned dining establishments worldwide. This loyalty program is part of the Global Hotel Alliance (GHA), the largest consortium of independent hotel brands, featuring 40 brands and over 800 hotels across the globe.