If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission.
No stranger to a TikTok-viral beauty product, Laneige just dropped its bestselling Lip Sleeping Mask in a limited-edition flavor that everyone will be crushing on this summer. As of today, you can shop the Laneige lip mask in a new, extra juicy watermelon flavor.
Laneige has amassed a legion of loyal fans on TikTok, where creators have collectively shared over 100 million posts about lip mask. Over at Sephora.com, the mask is one of the most-wished-for lip treatments, with over 1 million hearts on Sephora’s Loves List. According to the brand, one of the brand’s lip masks or lip balms sell every two seconds. Given the product’s immense popularity, Laneige quietly releases a select number of limited-edition lip mask flavors throughout the year, most of which sell out swiftly after launch.
The new Watermelon flavor of the lip mask arrives right on time for summer, packaging up the taste of the thirst-quenching, juicy fruit. Compared to other Laneige lip mask flavors, this one is most closely aligned with sweeter options like Gummy Bear, but with a hint of fruitiness. Our editors are obsessed with the color of this lip mask — it’s a vibrant, almost-red pink hue that enlivens dull, dry lips on contact.
Beyond crave-worthy flavors, Laneige’s lip mask has made a name for itself as one of the best lip masks for long-lasting hydration. The formula is loaded with plant-based ingredients like shea butter, murumuru seed butter, and coconut oil that create a thick protective layer on the lips to restore hydration and prevent chapping. Meanwhile, berry-derived antioxidants and vitamin C help to soften the lips while protecting your smile from damaging free radicals.
Laneige’s Watermelon Pop Lip Sleeping Mask is available to shop now for $24 at Sephora.com and Laneige.com. You’ll want to act fast: Because it’s a limited-edition release, there’s no guarantees for a restock once it’s sold out.
Sign up for WWD Shop’s newsletter to get the scoop on the best in beauty and style with in-depth reviews of exciting new releases and buyer’s guides to find the products you need to try ASAP.
Why Trust WWD
Since 1910, WWD — often referred to as “the fashion bible” — has been the leading industry voice of authority for senior executives in the global women’s and men’s fashion, retail and beauty communities, while also informing the consumer media that cover the market. Today, WWD’s breaking news and trend coverage continues to be a trustworthy resource for both fashion insiders and consumers alike. Our shopping editors continue to uphold WWD’s editorial standards and values with quality, expert-backed product selections. Learn more about us here.
Meet the Author
Claire Sullivan is the Senior Beauty and Lifestyle Commerce Editor for Footwear News and WWD, where she writes and edits beauty, fashion and lifestyle stories. She has over six years of experience as a writer and editor for national media outlets including Martha Stewart Living, Martha Stewart Weddings, InStyle, and Byrdie. She keeps her finger on the pulse of all things related to beauty and wellness, as well as the latest shopping trends and clothing brands.