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Just in time for summer flings, U Beauty has teamed up with influencer Christina “Tinx” Najjar to drop the most flattering “Rom Com” rosy pink shade of the brand’s ultra-popular Plasma Lip Compound. This marks U Beauty’s first-ever collaboration since the luxury skin care line launched in 2019.
Christina ‘Tinx’ Najjar, often referred to as ‘the internet’s big sister,’ is a New York Times bestselling author, podcast host, and influencer, where she uses her platform to share dating tips and advice to her combined following of 2 million people on Instagram and TikTok. Tinx’s custom Plasma Lip Compound Tint paints the celebrity-loved luxury lip balm in an appropriately flirty, soft pink shade with barely-there flecks of shimmer for a lip-enhancing effect.
“I have loved U Beauty since I was first introduced to the brand a couple of years ago,” Tinx shared in a press release. “I have tried all the stereotypical lip products out there and to be honest, none of them blew me away. When I started using The Plasma, I noticed an actual difference. It’s just so good. I use it every single day of my life.”
I, too, am a card-carrying member of the Plasma Lip Compound fan club. Since I got my hands on the new U Beauty x Tinx Plasma Lip Compound, I’ve worn it for long days at the office and over lip liner for nights out. If you haven’t splurged on the Plasma Lip Compound before, a few things you should know that justify the higher price point: It’s a hybrid product that applies like a lip balm, delivers the sheen of a great lip gloss, and resurfaces and hydrates the lips like a top lip mask. I haven’t used the Plasma Lip Compound long enough to notice a measurable difference in the long-term fullness of my lips (the brand says that’ll happen after a month of use), however they always look plumper in the hour or two after I apply it.
The new Rom Com shade is a soft, cool pink that’s earned me many compliments — notably that my teeth are looking white and my lips look lush. Because of the cool undertones, this tinted lip treatment is flattering on a range of skin tones (warm undertones are notoriously hard to pull off). U Beauty’s Plasma Lip Compound also features luxury touches, like a cooling metal applicator that deposits the perfect amount of product.
On top of the new Rom Com tinted lip balm, Tinx’s collaboration with U Beauty also includes a limited-edition bundle of three products, including The Resurfacing Compound (a favorite face exfoliator for WWD Shop editors) and The Return Eye Concentrate. Both are available for a limited time at ubeauty.com.
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Meet the Author
Claire Sullivan is the Senior Beauty and Lifestyle Commerce Editor for Footwear News and WWD, where she writes and edits beauty, fashion and lifestyle stories. She has over six years of experience as a writer and editor for national media outlets including Martha Stewart Living, Martha Stewart Weddings, InStyle, and Byrdie. She keeps her finger on the pulse of all things related to beauty and wellness, as well as the latest shopping trends from celebrity-loved beauty brands like U Beauty.