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Riyadh Air partners with China Eastern Airlines to expand global connectivity, focusing on strengthening ties and enhancing travel options between Saudi Arabia and China.
In Dubai at the International Air Transport Association (IATA) Annual General Meeting on June 3, 2024, Riyadh Air, a newly established digital-first airline from Saudi Arabia, advanced its efforts to enter the crucial Chinese market by signing a Memorandum of Understanding with Shanghai-based China Eastern Airlines, a major international carrier.
This alliance underscores the expanding economic and cultural relations between Saudi Arabia and China, opening up fresh travel possibilities for markets in need of better services. China Eastern Airlines has recently initiated non-stop services from Shanghai to Riyadh, highlighting a mutual dedication to improving links and promoting cooperative efforts in trade, tourism, and cultural exchanges.
- The agreement showcases the deepening ties between the Kingdom of Saudi Arabia and the People’s Republic of China.
- As part of this collaboration, the airlines will work in tandem to enhance connectivity within both nations.
- Riyadh Air, prioritizing China in its global route expansion, plans to launch flights to the region, augmenting the existing routes offered by China Eastern to Riyadh.
- This strategic move aims to broaden the operational network and improve service offerings between the two countries.
Tony Douglas, CEO of Riyadh Air: “This MoU marks a significant milestone for Riyadh Air as China is a hugely important market for our future network. By closely collaborating with China Eastern Airlines, a leading player in the Chinese market, we can unlock new travel opportunities and drive economic growth across both countries. We are particularly excited to explore synergies in digital innovation, where both airlines share a commitment to the future of travel.
“Our collaboration extends beyond conventional connectivity, fostering collaboration on digital transformation, a critical area for Chinese airlines. Recognizing China Eastern’s ongoing digitalization efforts, Riyadh Air sees immense potential for knowledge sharing and technology development. Riyadh Air’s pioneering approach perfectly aligns with China Eastern’s focus on digital transformation, creating a powerful partnership for the future.”
Wang Zhiqing, Chairman of China Eastern Airlines: “Benefiting from the forward development of the comprehensive strategic partnership between China and Saudi Arabia, China Eastern Airlines has reached a strategic cooperation with Riyadh Air focused on the future. The signing of this Memorandum of Understanding outlines the broad direction for cooperation between the two companies in areas such as business and promotes exchanges in information technology and digital operations. We are full of anticipation for the outcomes of this cooperation. China Eastern Airlines is committed to driving high-quality development through comprehensive digital empowerment, enhancing core competitiveness, and providing excellent products and experiences for our customers.”
“Additionally, the Memorandum of Understanding facilitates the seamless connection between China Eastern Airlines’ Shanghai-based hub network and Riyadh Air’s future route network. This will ease passenger transfers between China and regions such as the Middle East, Europe, Africa, and South America, fostering new development and growth for both parties.”
The post Forging new Frontiers Riyadh Air and China Eastern Airlines join Forces in an Ambitious Collaboration to Transform Global Connectivity appeared first on Travel And Tour World.
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