Friday, July 26, 2024
Reading Time: 2 minutes
Austrian Airlines and the Schönbrunn Group have teamed up to name the Dreamliner OE-LPM in Austrian Airlines’ livery, introducing the new “Highlights of Vienna” naming concept.
The Boeing 787-9, now named “Schönbrunn Palace,” proudly carries this iconic Austrian attraction worldwide. With over three million visitors annually, Schönbrunn Palace is Austria’s top tourist destination. Schönbrunn Palace, along with numerous other Viennese landmarks, draws many tourists to Vienna. The Schönbrunn Group and Austrian Airlines have a long-standing partnership on various projects, and the naming of the OE-LPM marks another milestone in their collaboration.
Michael Trestl, Chief Commercial Officer of Austrian Airlines, is enthusiastic about the cooperation:
“With the Schönbrunn Group, we have a partner that fits perfectly with our brand and our positioning
as Austria’s national carrier. It is a great start to our new naming concept. We are delighted to carry
a piece of Austrian history into the world with the OE-LPM ‘Schönbrunn Palace’.”
Klaus Panholzer, CEO/Managing Director of the Schönbrunn Group, is also very pleased about the
meaningful cooperation: “The Schönbrunn Group is delighted about the cooperation with Austrian
Airlines. The branding of the Austrian Airlines Dreamliner is another milestone in our corporate
identity. We wish all passengers and crew members a ‘safe flight and happy landings’ with the
Schönbrunn Palace!”
“Highlights of Vienna” to Fly Around the World with New Dreamliners
Following the OE-LPM, future Boeing 787-9s will also be named after local landmarks to highlight Austrian Airlines’ strong connection to Austrian tourism and the charm of Vienna’s attractions. Austrian Airlines serves over 125 destinations worldwide, bringing tourists from all corners of the globe closer to Austria’s allure and tourist treasures.
Michael Trestl, CCO Austrian Airlines, summarizes: “There are many world-famous sights in Vienna
that are ideal for flying around the world together with our brand and further strengthening our
Austrian identity. With the Schönbrunn Group, we could not imagine a better partner to launch the
‘Highlights of Vienna’ naming concept. We look forward to many more exciting cooperation partners
who want to take off with us and bring the Austrian flair to the world.”
