In this special episode of WWD Voices, Jenny B. Fine, editor in chief of Beauty Inc and executive editor, beauty, WWD, interviewed Christina Oster-Daum, president and founder of Cosnova Beauty, on the company’s passion-driven success, her journey as a perfectionist, the importance of female leadership and mentoring the next generation.
Cosnova Beauty was founded on a mission to make everyone feel more beautiful by offering the best quality and innovative cosmetics at the most affordable prices in the industry. Oster-Daum said that she has seen the message resonate with her female employees firsthand, explaining that they have shown a genuine passion and expertise in their roles. Today, women make up 70 percent of Cosnova Beauty’s employees, and as such have driven a great deal of success through passion.
Notably, Cosnova Beauty is based in Germany, where women in leadership roles within the beauty industry are well-represented, compared to other markets. And while Oster-Daum said that the decision to base the company in Germany was organic, she has noticed “getting much more positive response when looking for new employees and for expertise from women.”
Oster-Daum added that it has been of high importance to her to see Cosnova Beauty implement ways to also support
