Tuesday, August 6, 2024
Reading Time: 2 minutes
BÉIS, the renowned travel and lifestyle brand, is introducing a limited-edition Utility Collection through BÉIS CAMP, a mobile depot set to appear near four national parks nationwide. With most Americans residing within 100 miles of a national park, BÉIS is supporting the National Park Foundation by encouraging everyone to pack a bag and explore the outdoors with their latest collection of durable, 100 percent cotton designs.
Starting this weekend, BÉIS CAMP will be setting up near Yosemite National Park, Zion National Park, Rocky Mountain National Park, and Great Smoky Mountains National Park. Visitors will have the opportunity to shop the new Utility Collection, along with other popular BÉIS items and exclusive merchandise, while enjoying activities like a photo booth and family-friendly events before heading out on their adventures. BÉIS CAMP will be open every Saturday and Sunday from 9 AM to 5 PM according to the following schedule:
- August 10 – 11: Yosemite National Park
Evergreen Lodge (33160 Evergreen Road, Groveland, CA) - August 17 – 18: Zion National Park
Wild Thyme Cafe at Trees Ranch (2501 Zion Park Blvd, Springdale, UT) - August 24 – 25: Rocky Mountain National Park
Estes Park Mountain Shop (2050 Big Thompson Ave, Estes Park, CO) - August 29: Nashville, Tennessee
En route to the final tour stop, BÉIS CAMP will make a one-day surprise stop in Nashville, TN, open to fans, locals, and visitors. - August 31 – September 1: Great Smoky Mountains National Park
Nantahala Outdoor Center (1138 Parkway, Gatlinburg, TN)
The Utility Collection, launching online on August 14, will introduce a new Lavender colorway in BÉIS’s best-selling rollers and new silhouettes inspired by classic workwear, designed for durability. Featured styles available in Lavender, Olive, and Black include The Utility Duffle ($138), The Utility Tote ($118), The Rucksack ($134), The Carryall Crossbody ($68), The Collapsible Lunch Box ($88), The Convertible Luggage Vest ($68), and The Wide Brim Sun Hat ($38). In collaboration with Cotton Incorporated, the new Utility bags are made from heavy-duty, machine-washable 100 percent Cotton Canvas that softens with age, wear, wash, and use. Additional items such as luggage covers, a carabiner keychain, and national park stickers and patches will also be available to personalize and protect your bags. The new collection is crafted with ample storage pockets and versatile features, making it perfect for any outdoor adventure or on-the-go occasion.
BÉIS is proud to support the National Park Foundation, contributing to its mission to protect and enhance America’s national parks for current and future generations. The foundation funds programs that connect youth to the outdoors, restore vulnerable habitats, maintain trails, and more. The BÉIS CAMP national park tour highlights the brand’s commitment to experiential marketing, bringing products directly to fans and new customers while creating memorable in-person experiences.
