If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission.
In just the last year, Coach has earned an impressive track record of celebrity-loved handbags with near-instant viral appeal on TikTok. From the new-classic Coach Tabby bag range that now reigns on the Lyst Hottest Products list to the TikTok-famous Coach Lana Tote, the New York fashion label only continues to build momentum with hot handbag releases that appeal to Gen Z trendsetters and timeless fashionistas alike. The Coach Brooklyn Shoulder Bag is the brand’s latest drop for fall — and it may just give the Tabby bag a run for its money.
Bella Hadid is often the source of style trends that pop up on your TikTok FYP or Instagram feed (she clocked both the Adidas Samba trend way in advance), so it makes sense that she was one of the first lucky celebs to get her hands on the Coach Brooklyn Shoulder Bag 39. Gifted by Coach Creative Director Stuart Vevers, Hadid effortlessly modeled the designer leather tote bag on two occasions in New York City last week, pairing the slouchy bag silhouette with her signature eclectic styling. All eyes are always on the It-girl’s off-duty ensembles — 17.3 million on TikTok, to be exact. But her taste earns its street cred from her savvily sourced vintage designer pieces, which, partnered with Coach’s archival designs and sustainable initiatives (like Coachtopia’s regenerative leather goods), makes Hadid’s introduction of the Brooklyn Shoulder Bag a match made in heaven.
Coach often draws inspiration from the brand’s rich archives to inspire new classics. The Tabby Shoulder Bag, which exists in countless iterations from denim, to tie-dyed leather, ’90s-inspired florals, and beyond, is an updated 1970s archival design that feels right at home in the modern age. Similarly, the Coach Empire Carryall Bag that made its debut on the fall 2024 runway is inspired by vintage silhouettes, and similar to the minimalist leather and contrast stitching on the Brooklyn Shoulder Bag, fronts sentiments of founding Coach designer Bonnie Cashin’s multifunctional and versatile everyday bags.
The hobo-style Brooklyn Shoulder Bag carries a “distinctly New York attitude,” according to the brand, and serves as an apt tote for sidewalk shopping in Soho or as a finishing touch to casually-cool urban uniforms in Williamsburg. Available in two sizes, the Coach Brooklyn Shoulder Bag 28 and the larger Coach Brooklyn Shoulder Bag 39, the supple shoulder bag is constructed with Coach’s natural grain leather with an internal snap pocket, magnetic top closure, and sturdy shoulder strap. While the smaller iteration plays well as a spacious handbag for day-to-night wear, the oversized 39 silhouette can double as a designer work bag or a travel carry-on — there’s plenty of room for a 15-inch laptop, a Stanley Quencher Cup, a stack of magazines, and then some. And, in addition to Hadid’s jet-black colorway, the Brooklyn Shoulder bag comes in earthy neutral hues that are trending in 2024, including rich maple brown, sandy beige, and mossy green.
Coach Brooklyn Shoulder Bag 39 holding capacity versus Coach Brooklyn Shoulder Bag 28
Courtesy of Coach
On the Coach fall 2024 runway, Vevers presented a clear focus on carry-all leather bags adorned in Jane Birkin-esque charm accessories, with an especially lived-in, almost tattered feel to them. “We’re very much about self expression, disrupting some of those luxury codes, being a little ironic with them, playing with them,” the Creative Director told WWD. “But also taking some of those ladylike references and making them feel more urgent, more feminist, more everyday.”
Coach RTW Fall 2024
WWD via Getty Images
That perspective fueled Coach’s re-entry into the Lyst Index Hottest Brands ranking for the second quarter of 2024 (which the brand hasn’t graced since 2022). According to Lyst, the brand’s reached a mastery of “mixing heritage appeal with refreshed designs” and blending “accessible luxury with on-trend aesthetics,” especially as it applies to the Tabby bag. The already-trending Brooklyn Shoulder Bag is no different than its affordable luxury Coach counterparts, as it comfortably rings in at either $295 or $495 depending on the size, and exudes the same level of versatility, quality craftsmanship, and decade-defying design, which invites any style perspective to reflect off of.
Naturally, tapped-in fashion lovers on the internet are already sounding off. Posters on Reddit are practically drooling over the new Brooklyn Bag in the Dark Lime colorway, agreeing in one thread that the minimalist design is a refreshing departure from heavy logos. Meanwhile on TikTok, the bag has amassed nearly 18 million posts, with users showing how they “Jane Bikinify” their bag, sharing OOTD videos, or praising Coach with comments like “ate so hard” or “soooo chic.”
And, while there only a handful of customer reviews on the Brooklyn Bag’s product page, early owners are over the moon: “I am almost speechless at how beautiful this bag is,” wrote one Coach customer. “I LOVE the minimal design and hardware and the character of the leather. The price point is amazing for the look. It holds my Kindle, small wallet, phone, keys, travel wipes, and a diaper! It stands up on its own and is just so effortless. More of this Coach, more of this!” Another shared that the long strap drop on the Brooklyn Shoulder Bag 28 “will also be great for fall and winter when we wear heavier jackets” — score.
Below, grab your Brooklyn bag before the inevitable hype sells it out for the season, then thank us later.
Sign up for WWD Shop’s newsletter to get the scoop on the best in beauty and style with in-depth reviews of exciting new releases and buyer’s guides to find the products you need to try ASAP.
Coach Brooklyn Shoulder Bag 28 in Brass/Black
Price upon publish date of this article: $295
Coach Brooklyn Shoulder Bag 28 in Brass/Maple
Price upon publish date of this article: $295
Coach Brooklyn Shoulder Bag 28 in Brass/Dark Lime
Price upon publish date of this article: $295
Coach Brooklyn Shoulder Bag 28 in Brass/Tan
Price upon publish date of this article: $295
Coach Brooklyn Shoulder Bag 39 in Brass/Black
Price upon publish date of this article: $495
Coach Brooklyn Shoulder Bag 39 in Brass/Maple
Price upon publish date of this article: $495
Coach Brooklyn Shoulder Bag 39 in Brass/Dark Lime
Price upon publish date of this article: $495
Coach Brooklyn Shoulder Bag 39 in Brass/Tan
Price upon publish date of this article: $495
Coach Brooklyn Shoulder Bag Outfit Ideas
Why Trust WWD
Since 1910, WWD — often referred to as “the fashion bible” — has been the leading industry voice of authority for senior executives in the global women’s and men’s fashion, retail and beauty communities, while also informing the consumer media that cover the market. Today, WWD’s breaking news and trend coverage continues to be a trustworthy resource for both fashion insiders and consumers alike. Our shopping editors continue to uphold WWD’s editorial standards and values with quality, expert-backed product selections. Learn more about us here.
Meet the Author
Olivia Cigliano is a Commerce Writer & Producer at Footwear News and WWD where she writes shopping content across fashion, beauty, footwear, TikTok style trends, and more. Cigliano received her bachelor’s degree in journalism from Emerson College, and her byline can be found in publications including Elite Daily and CR Fashion Book. She is currently based in New York City. As a self-proclaimed purse addict, she’s constantly monitoring exciting handbag trends, and regularly reviews and reports on trending new releases from Coach.
